Background
The Vasco team’s mission was to develop one investible business with a goal of preventing the progression of chronic heart disease in patients 65 and older wtih co-morbidities.
The following case study documents the research methods and concept design for one solution.
My Role
Competitive Analysis
Patient journey
I mapped the patient journey in red and blue. The red path was the acute path where the patient had an acute event like a heart attack and needed hospitalization. The blue path was intervention before the acute event. Both paths result in similar treatment. Below the journey, the team ideated.
User interviews and insights
We interviewed patients in Los Angeles and Miami. I was responsible for notes and pulling insights into Dovetail
Concept ideation
Concept testing
Concept sketches
Storyboard direction
Business Model Ideation workshop assets
Presentation to teach this workshop to the rest of the company
Concept feature screens
The Solution
Vasco Teams enables patients to find their support system and provide them with relevant content to keep them motivated and engaged with their own care
Member Mobile App + Digital Tool Kit
Members engage with personalized content, timely interventions and community to nudge them towards developing better health skills
Member Engagement Platform for Coaches
Coaches are empowered with AI-enabled member management tools that deliver timely insights to quickly respond to the unique needs of members.
Provider Integration with EMR
Integration with EMR allows for cardiologist oversight of individualized health plan